Text: How Woo-Woo Are You? on beige background with black overlay

Was the very first thought you had when you saw the title of this blog, “What’s woo-woo?” Let me save you a Google search. Woo-woo is a fun term that describes people who believe in things that lack concrete proof. There’s a wide range of stuff that could put you at varying degrees on the […]


How Woo-Woo Are You?

Comfort Zone blog image Text: How Pushing Myself Out of My Comfort Zone Led to Some of My Biggest Life Events Background: WHite headphones on a white desk with notepad

Does even the thought of feeling uncomfortable make you uncomfortable? You may have noticed that as human beings, we’re wired to avoid discomfort. We just don’t like it! It’s tied in with our ingrained fight or flight response. There’s obvious physical discomfort that tells you something is wrong, and you should remove yourself from the […]


How Pushing Myself Out of My Comfort Zone Led to Some of My Biggest Life Events

Connect With Your Tribe Text: Don't Be A Lone Wolf: Identify and Connect With Your Tribe Background: Succulent cactii on wooden table, overhead view

“Years ago, there were tribes that roamed the earth, and every tribe had a magic person. Well, now, as you know, all the tribes have dispersed, but every so often you meet a magic person, and every so often, you meet someone from your tribe.” – Carrie Fisher When Carrie Fisher wrote those words in her […]


Don’t be a Lone Wolf, Identify & Connect with your Tribe

Text: The Benefits of Investing in Yourself Beckground: Black overlay on woood desk with plant, keyboard and glasses

Where have you made the biggest investment in your business? Maybe it’s on your website. After all, a great website is like your 24-hour storefront so that clients can find you online. Or, it might be in digital marketing because you know that’s a great way to get the word out about what you’re offering. […]


The Benefits of Investing in Yourself

Copy Text: Why I'm Taking the Wheel on my Copy. Background: overhead view of white coffee cup and white flowers on white tabletop

Massive biz mistake # 12 – not writing my own copy If you’ve been following my blog for a while (hi mom!) you may have noticed a change in tone, style, and personality recently. Don’t worry, I haven’t hit my head or developed a split personality. Nope. But I did realize a massive mistake I’ve […]


Why I’m Taking the Wheel On My Copy

Text: A Return to Service Background: Overhead photo of cactus garden with black overlay and text on overlay

 Remember the good ol’ days? Full-service gas stations. Live phone operators. Department stores filled to the brim with friendly, efficient staff, waiting to help you find that perfect dress for your niece’s wedding? If you don’t, well hello young millennial – thanks for stopping by! Over the last 5 decades, we’ve seen businesses everywhere […]


A Return to Service

Text: Is it time for your business to offer a chatbot? Background - black desktop with plant and silver iPhone

Have you noticed the way today’s consumers are demanding more and more instant gratification? Patience isn’t what it used to be. When someone wants something, they want it NOW, and that includes answers to questions and responsive customer service. With that in mind, have you wondered if offering a chatbot to interact with your clients […]


Is it Time For Your Business to Offer a Chatbot?

Text: Are Guest Bloggers a Good Idea for Your Business? Background: White desktop with glasses, a plant, a pen and notebooks

Is having outside contributors write blog posts for your business a good idea? The short answer is YES! Inviting guests to contribute to your blog can be a great idea… But there’s a “but.” Guest bloggers can add a lot of value if the relationship meets the following criteria: The blog posts help your audience […]


Are Guest Bloggers a Good Idea for Your Business?

Playing small - Overhead image of a coffee cup and white flowers on white table with text that reads 10 ways you're playing small in business and in life

Have you ever looked around your office, at the projects you’re working on, the space you occupy and the life you’ve built for yourself, and wondered why you didn’t feel inspired, ecstatic and thrilled to be there? Maybe you’ve caught yourself watching the clock a lot lately or felt your shoulders droop when you realized […]

Guides, Reflections, Resources

10 Ways You’re Playing Small in Business

As a small business owner, you want to ensure you’re offering the best possible customer service to your clients from the first time they contact you, and as you build your relationship with them. But what does it take to not only meet your clients’ expectations, but exceed them in every way imaginable so that […]


Treating Customers Right (Two Sides of the Customer Service Coin Part 2)


Discover the 5 Tasks Crushing your Growth

5 Tasks