My tough love approach (heavy on the love) focuses on bringing order to chaos, and creating solid (and straightforward) strategic plans. I take surveys for fun, never met a process I didn’t like, and am a big believer in personal growth as a keystone to business growth.
You’ve seen the headlines about big changes taking place on social media in 2018 and are officially panicking. What the heck is happening, and how can you keep up?!
In case you haven’t heard the news, two social networks are shifting how they operate in a bid to satisfy user demand, with a game-changing impact for small businesses. Luckily, we’ve got Mandi Gould, social media marketer and ghost blogger at Barker Social to explain the changes happening on Facebook and Instagram, and provide some tips on how to survive and thrive on social media in 2018.
We’ve split this post into two parts. Part 1 covers what’s changed, while Part 2 will offer 5 tips on how to stay engaged and connected with your community in this brave new social world.
In an effort to get back to its mission to “connect people” with others they care about, Facebook announced plans to focus more on “meaningful social interactions” between individuals. Posts from friends and family will receive more priority over posts originating from Business Pages, including ads. If you’re a brand, small business or news publisher, it’s now harder to share important information with your audience without paying for Facebook ads.
If you’re not yet paying to advertise on Facebook, now’s the time to start investing in reaching your audience. The good news: Whether you have a small or larger budget ($100/month-plus), you can make an impact on social if you use it effectively. Boost your posts, promote your page or run Facebook ads.
Learn More: How to Promote Your Local Business on Facebook
It’s possible you could have fallen victim to the Instagram shadowban and not even know it, because your account won’t officially be suspended. However, there’s an unofficial shadowban test:
Pick a post with an uncommonly used hashtag
Search for that post using the chosen hashtag (have another individual who doesn’t follow you do this as well)
If your posts aren’t appearing to either of you on the hashtag, you may have been shadowbanned
“Instead, the shadowban limits your brand’s visibility in the hashtag search,” – Mandi Gould, social media marketer and ghost blogger, Barker Social
Use Hootsuite, Sprout Social, or another social media software applications? If you have an Instagram business account, you’ll now be able to schedule your posts. This update is a big one, as users have long requested the ability to create content to be published later automatically. This is one of many changes to happen as Instagram’s API is updated to give us the ability to analyze metrics, moderate comments, and more. According to this TechCrunch article, support for these features on non-business profiles will happen in early 2019.
Check out Part 2 Next Week where we look into “What to Do Now That Facebook and Instagram Have Changed“
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