My tough love approach (heavy on the love) focuses on bringing order to chaos, and creating solid (and straightforward) strategic plans. I take surveys for fun, never met a process I didn’t like, and am a big believer in personal growth as a keystone to business growth.
This short checklist is packed with sales-promoting, cost-cutting, and value-driving ideas that could make 2016 the most incredible year your business has ever seen. For simplicity, we’ve broken it down into three general areas: social media, debt, and quality.
Start simple – a basic Twitter or Facebook update at the same time every week is a great way to begin.
Offer value – give your customers useful knowledge that you’re uniquely positioned to give them.
Ensure consistency – make sure you have someone in charge of creating these posts on a regular cycle, whether it’s someone in your company or an external service like Any Old Task.
Operations – How can you reorganize your expenses to minimize operational debt? Are you able to eliminate the use of credit cards this year?
Timing – If you’re considering a large expense this year, can you do it without a loan? Is delaying the expense possible if it means avoiding or minimizing debt?
Avoid the Mortgage Spiral – Avoid mortgaging or other types of liens at all costs. This begins an endless cycle of re-financing that far too many businesses have fallen victim to.
Equipment and Office Supplies – Avoid cheap equipment. You’ll likely have to throw it out and replace it before the year is out.
Your Products and Services – Consider your products and services: where can you offer more value at a higher price? What enhancements and bonuses can you offer this year?
Entertainment – Make sure you have fun, but when you do, make it count. The idea is to minimize your hours spent on entertainment, and to really go big when the time comes to maximize the lasting value of blowing off that steam.
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