My tough love approach (heavy on the love) focuses on bringing order to chaos, and creating solid (and straightforward) strategic plans. I take surveys for fun, never met a process I didn’t like, and am a big believer in personal growth as a keystone to business growth.
Have you ever looked at the social media followings of your online biz owner crushes (like Marie Forleo and Amy Porterfield – just two of my not-so-secret biz crushes)…
…. and wonder just how the holy hell they’ve managed to amass such an adoring flock?
Do they have some secret well of Felix Felicis they draw from? (that’s luck potion for you non-Potterheads)
Are they just better at running their business than us ordinary folk?
Is it the hair? (Marie’s is the stuff of my most envious dreams… I mean, look at it!)
Drooling done? K, good. Let’s continue.
It's not just knowledge or teaching people how to build their businesses (which they've also got down to an art).
It's because they're open. They put their authentic selves out there consistently. They build genuine relationships and engagement with their followers.
And what's just one of the vehicles they use to build these relationships?
I'm guessing here, but I expect they don't have time to make Instagram posts and reply to thousands of comments all day. They likely have a dedicated and talented AF team in the driver's seat of their social media vehicle.
And they’re not the only ones getting help. Businesses at every level seek help with their social media.
Because it’s frickin’ time-consuming!
And developing a solid online presence by yourself, on top of everything else you’re doing in, and for, your business, is hard.
Coming up with really creative, eye-catching content filled with personality, learning how to schedule it, and figuring out when to schedule it, can seem impossible if that’s not your thing.
Besides, your focus should be on your area of genius, and you should shamelessly offload tasks that take away from it.
The great news is there’s a kind of VA on the scene who can help you grow your social media following, get your content “tight and right” (as Laura Belgray would say), and keep your feeds full.
And what is the fantastical name of this mysterious helper-elf?
Social Media VAs (super creative naming, I know)!
But what they lack in clever nomenclature they make up for in sheer talent.
Want to know what they do, how much they cost, and why I don’t always recommend them?
A Social Media VA is just that – a virtual assistant who focuses on social media.
A good Social Media VA can not only manage your social media presence but build out the strategy and content behind it to increase your followers, popularity, and engagement like crazy!
????????But – that there is a super broad generalization.????????
To get down to specifics, a Social Media VA will typically do things like:
(????????Psst, if you sign up for MeetEdgar with that link, it’ll tell ‘em I sent you and they’ll thank me with a small monetary gift.)
But that’s not all! Many Social Media VAs are not a one-trick pony!
They can also:
Want to know what all that goodness will cost you?
The price varies of course, depending on the experience, confidence, proven results, and demand of the VA; but you can expect to pay in the neighborhood of $40 – 65 per hour for a Social Media VA.
That said, most Social Media VAs offer packages based on the deliverables they give you rather than working at an hourly rate.
If you want brand new content going out every day on Facebook, Instagram, Twitter and LinkedIn, you’re going to pay way more than if you wanted to post, say 2-3 times a week on just Facebook and Instagram.
… you can pay anywhere between $500 and $2000 a month or more depending on volume, etc..
And yet, in spite of all the wonderful things a Social Media VA can do, I actually don’t recommend hiring one!
I know, I know.
I’ve just gone on at length about all the great things a Social Media VA can do for you and your business.
But hear me out.
My biggest “no” with Social Media VAs comes down to one thing; the VA part of the title.
I’m a big believer in owning your skill and working in your area of genius.
People who call themselves a “Social Media VA” often love social media, but offer other services because:
Again, this is coming from a place of lack. They feel they need to offer everything to increase their value and end up offering sub-par service in areas.
This is someone who doesn’t know how to say no, or heard they can make more as a Social Media VA and are chasing the money, or think being a “one-stop shop” is selling feature (forgetting that all-in-ones don’t work, not in shampoo and not in VAs – they always do at least one thing poorly).
Knowing how to develop a social media following in the most efficient way possible takes time and commitment, and a dedicated social media specialist can give you that in a way that a VA with divided attention never could.
Enter the Social Media Manager.
I’ve always felt that if you want to help people grow their social media following, you should just call yourself a Social Media Manager (or Content Developer as some call themselves) and just offer those services.
The words “virtual assistant” carry an implication of being a jack of all trades who will step in wherever they are needed.
Calling yourself a Social Media Manager is a clear and direct declaration of where your area of genius lies and what you do.
Having a Social Media VA who can step in and help in other areas can have its uses, but if you’re REALLY serious about building your social media presence, get a person who exclusively manages social media.
They will be dedicated to keeping up with all the changes of social media, which nowadays can be a job in and of itself!
And if you’re worried that a Social Media Manager might come with a hefty price tag, don’t be. They may cost a bit more than a Social Media VA, but your ROI will be that much higher!.
Regardless of the person's title, the goal should be to grow your audience engagement, get more you in your content, and grow your following.
It’ll be the difference between becoming the next Marie Forleo, and staying stuck with only your mum commenting on your posts.
So, now that you…
… I’d love to know in the comments – have you ever worked with a Social Media VA? What was your experience? Or, if you are a Social Media VA, are you about to compose an angry status update about how off base I am, or are you thinking you might just change your title?
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