Despite what the popular adage says, the customer is not always right.  But right or wrong doesn’t matter when faced with an unhappy customer, refund requests, or negative feedback.  What matters is figuring out what the actual problem is, taking the time to reflect on what the customer is actually saying (even if it’s hard!) […]

Guides

The Customer Isn’t Always Right…and It Doesn’t Matter

True story: Until I was in my 30s, I couldn’t phone in a pizza order without feeling paralyzed by anxiety. And even though I’ve been name dropped in Forbes, interviewed for a dozen podcasts and summits, taught in some super A-Player groups, and been onstage with some pretty high falutin’ Clubhouse hosts, I’m still very […]

Reflections

You’re a Human, Not Just a Business

Fall launch season is almost upon us and if you’re like most online business owners, you’ve got a post-launch vacation on the books to celebrate and recharge after the intense launch period. Congratulations! If you’ve been around for any period of time, you know that Any Old Task is borderline persnickety about taking care of […]

Processes

Preparing for a Successful Vacation

Text: A Return to Service Background: Overhead photo of cactus garden with black overlay and text on overlay

 Remember the good ol’ days? Full-service gas stations. Live phone operators. Department stores filled to the brim with friendly, efficient staff, waiting to help you find that perfect dress for your niece’s wedding? If you don’t, well hello young millennial – thanks for stopping by! Over the last 5 decades, we’ve seen businesses everywhere […]

Reflections

A Return to Service

Text: The Art Of Writing The Perfect Email Background: Black and grey background

When was the last time you received a really great email? Not a newsletter or promo email about the latest course you must have, just a regular email correspondence that was a pleasure to read? My guess is you haven’t seen one in a very long time, or very often—if ever. “I would have written […]

Guides

The Art of Writing the Perfect Email

Text: Why Is Content Marketing So Important For Small Businesses Background: Overhead mage of a keyboard, a plant and a mug of black coffee on a white table

Which aspect of your business do you think most contributes to your success? Your marketing? Your branding? Your customer service? The services or products that you offer need to come first, obviously. If you don’t have a high-value offer that people really want, then it won’t matter how good your marketing is. People won’t buy […]

Guides

Why Is Content Marketing So Important For Small Businesses?

Text: How to Effectively Position Yourself as an Expert Background: Beige and gold background

The way that you present your personal and business brands (which might be one and the same) is one of the trickiest, but most important, aspects of your entrepreneurship journey. Clients want someone who knows what they’re doing. If you can position yourself as someone knowledgeable and credible enough to help, then you’re in business! […]

Guides

How to Effectively Position Yourself as an Expert

Text: How to Increase Your Prices Background: Black and beige

How much do you charge your clients? One of the biggest sources of anxiety for solopreneurs is determining exactly how much to charge for their products and services. As an entrepreneur, you probably feel that if you charge too much, you aren’t going to be able to build up a customer base. But don’t forget […]

Guides

How to Increase Your Prices

Text: Is Your Bedside Manner Affecting Your Bottom Line? |Background: Two cactuses in white pots on a white table

As an entrepreneur, here’s an awkward question: How likeable are you? No really. As a solopreneur or small business owner, it’s no secret that your clients are your bread and butter! So if you want to increase your income and grow your business, you’ve gotta treat those clients like the precious gems they are! High-quality […]

Guides

Is Your Bedside Manner Affecting Your Bottom Line?

As a small business owner, you want to ensure you’re offering the best possible customer service to your clients from the first time they contact you, and as you build your relationship with them. But what does it take to not only meet your clients’ expectations, but exceed them in every way imaginable so that […]

Reflections

Treating Customers Right (Two Sides of the Customer Service Coin Part 2)

GET IT NOW

Discover the 5 Tasks Crushing your Growth

5 Tasks

HOME

ABOUT

WORK WITH ME

BLOG

CONTACT