Hiring a marketing expert can revolutionize your business, but what if you could become that expert yourself? Take the next few minutes looking through these three quick-reference guides to how color and fonts are used in brand images, and you might find that a lot of common marketing tasks are easier to handle than you […]

Where does each generation focus their attention? Despite how important this is, the answer isn’t well known. Understanding how to effectively reach your customers is vital, and should be the guiding principle behind not just where to spend your marketing dollars, but also for creating new opportunities to discover what they want, and how to […]

There’s no denying the reality of social media. This is where people communicate freely, share ideas, and live online. Businesses, and especially small businesses, need to work in this space if they want to reach their customers effectively. The trouble comes in working out where to start. “Social media” can be a big and confusing […]