Why should people buy from you? Specifically you, and not someone else. The answer to that question lies in how you communicate value to those potential customers. No matter how narrow your niche or how specialized your offerings are, you are most likely competing for the attention of your target audience with numerous other businesses. […]

As a small business owner, you want to ensure you’re offering the best possible customer service to your clients from the first time they contact you, and as you build your relationship with them. But what does it take to not only meet your clients’ expectations, but exceed them in every way imaginable so that […]

As busy entrepreneurs, we’re always focused on how we can improve our customer service so our best clients become loyal advocates. But what about when we need to outsource a project? What qualities should we look for in a good, reliable vendor, and how do we build a solid relationship? And how can we make […]

Recently my partner and I went for dinner at one of our favourite restaurants in the city; a lively sports bar in the heart of downtown. Our friend is the head chef there, and is well-known for his delightfully tasty dishes and broad, easy smile. A natural in the kitchen and wonderfully warm and cheerful […]