Working with uber-successful clients constantly reminds me that change is a constant in business! The most successful businesses are living entities with many moving parts, so they transform day-to-day and over time as new employees are hired and owners near retirement. I had lunch with a client recently who began to muse about when she’ll […]
Should you offer a bonus to your product or program? These days bonuses are so common they’re almost expected. That happy surprise that comes when people find out you’re giving them something extra for free isn’t what it used to be. So, should you bother? If they’re not as effective as they used to be, […]