My tough love approach (heavy on the love) focuses on bringing order to chaos, and creating solid (and straightforward) strategic plans. I take surveys for fun, never met a process I didn’t like, and am a big believer in personal growth as a keystone to business growth.
Many small business owners have told me over the years that they tend to do everything themselves as a way to keep costs low and save money.
This strategy can work for some things. For instance if you're very organized you may naturally keep things filed and organized without too much effort. Or if you love interacting with your clients online, and do it well and with ease, you may be able to cover that aspect of the marketing without feeling overwhelmed.
For many business owners this isn't the case, so the question then becomes: what is the true cost of doing it yourself?
Below is a link to an article that explores the true cost of doing it yourself versus hiring an employee. It also highlights some of the benefits of outsourcing those tedious but necessary tasks to someone who enjoys doing them. We posted it to our Facebook page earlier in the month but here it is again in case you missed it.