My tough love approach (heavy on the love) focuses on bringing order to chaos, and creating solid (and straightforward) strategic plans. I take surveys for fun, never met a process I didn’t like, and am a big believer in personal growth as a keystone to business growth.
There's a trend among really successful professionals: they all tend to run webinars. The problem is: there are technical hurdles, you usually need to hire an assistant to help run it, and they can take a lot of time in planning and execution. So why do they put the time, effort, and money into creating them?
Simple: they work.
Webinars have three main benefits:
You can draw in an audience you might never have been able to reach by offering information that they really need. This gives you the opportunity to put your talents and products in front of them in a way you might not have been able to do before.
Plus, the registration process helps to grow your list. Bonus!
Another benefit is that webinars are a great way to cement your reputation as an expert. You get the ability to answer people’s questions and solve their problems live, establishing your expertise.
Even better: you get to demonstrate the social proof. This is when someone sees that others respect your opinion and want to hear what you think. Just by virtue of witnessing that social interaction, people will often take it as proof that you must know what you’re talking about.
The third benefit to holding a webinar is that it helps people associate your sales copy with you as a person. This is a powerful thing.
Before, they just saw a bunch of text about some expert somewhere. Now, they see you as a person that they have actually had some interaction with, and through the webinar they make the connection between the two. The end result is a branding experience that is difficult to create any other way.
Make it evergreen! When presenting your webinar ensure that you record it and then set it up in an automated webinar system to turn it into a piece of evergreen content that you can use over and over again.
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