Hiring a marketing expert can revolutionize your business, but what if you could become that expert yourself? Take the next few minutes looking through these three quick-reference guides to how color and fonts are used in brand images, and you might find that a lot of common marketing tasks are easier to handle than you think.

After reading through these infographics, make sure to bookmark this page for the next time you’re creating an add or building a brand image.

We start with a quick reference chart from The Logo Company which gives you a sense of what emotions are being conveyed by different colors, and which companies are using these logos right now.

Boutique in the UK expands on this by including more emotions and ways of thinking.

The most in-depth quick reference guide here is from Silicone Wristbands Direct. They include a quick summary of how different age groups respond to colors, and also a few ideas of how to make brand images work on wearable items.